Post image for Recommendation: “Pride of Baghdad”

Recommendation: “Pride of Baghdad”

by admin on January 12, 2010

During the second Iraq War in 2003, it was reported that a pride of Lions from the Baghdad Zoo had escaped during the fierce bombings during the opening days of the conflict. “Pride of Baghdad”, a graphic novel by Brian K. Vaughan and art by Nico Hernrichon is a telling of this event, and is [...]

Tagged as: graphic novel

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Post image for Freef’all Sundays

Freef’all Sundays

by admin on January 12, 2010

I was commissioned by the organizers to create a new image, a poster among them, for a popular open mic event at the Supermarket in Kensington Market called “Freef’all Sundays”. So change your strings, dust off your gig bag and sing your heart out.

Tagged as: design, music, poster

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Thumbnail image for The Zimbabwean Titanium Trillion Dollar Campaign

The Zimbabwean Titanium Trillion Dollar Campaign

January 6, 2010 Blog

“The Zimbabwean newspaper, has been driven into exile for reporting on how the Mugabe regime has rigged elections, crushed the opposition, caused poverty, disease and the total collapse of the economy. And now, having been exiled, the regime has slapped a 55% luxury import duty on the paper (as if freedom of speech is a [...]

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jhr 2009 Holiday Direct Mail

January 5, 2010 Portfolio

On December 10th, 2009 (International Human Rights Day and my birthday!) the jhr office was filled with amazing volunteers to help stick small bands of duct-tape on envelope windows before sending our holiday direct mail out to 5,000 addresses. Our goal, to raise $20,000 to help keep our very important and effective projects in Sierra [...]

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Creative Spin.

November 29, 2009 Blog

As a marketer, my greatest challenge is getting people to willingly participate with a brands message and have fun with it. I’ve never been a fan of marketing tactics that spoon feed mass audiences, rather, focusing on creating unique experiences that inspire individuals to realize the benefits within their own lives. I understand the pros [...]

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The Story of Human Rights

November 10, 2009 Blog

Human Rights, something that affects us all, if often misunderstood. To us fortunate to live in developed countries, it is generally considered a concept that doesn’t really apply to us. Moreover, why, if there is a universal Human Rights, are there worldwide abuses still occurring today?
United for Human Rights has created this excellent 10 minute [...]

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Thumbnail image for Recommendation: “Life” by BBC

Recommendation: “Life” by BBC

November 4, 2009 Blog

From the same team that produced the incredible “Planet Earth”, this nature documentary series focuses on the diversity of life on our planet, but more importantly, how life has evolved in the most unbelievable ways to survive. I found several videos on youtube, and the clip below features the Tufted Capuchins, a type of monkey [...]

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Thumbnail image for Better Building Partership (Partners + Edell & City of Toronto)

Better Building Partership (Partners + Edell & City of Toronto)

November 4, 2009 Online

Better Building Partnership (BBP) was a complex project to say the least, but equality as fulfilling. I was contracted by the advertising agency Partners + Edell to work with the City of Toronto to completely redeveloping the online presence for Better Building Partnership (BBP). BBP offers incentives for new and redevloping construction projects across the [...]

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Thumbnail image for Creative Consulting (G.A.P. Adventures)

Creative Consulting (G.A.P. Adventures)

November 4, 2009 G.A.P. Adventures

I have been very fortunate to work with some amazing companies and fantastic people, and G.A.P. Adventures is one of them. During the process of redesigning their global brand and online presence, I was tasked to create and present recommendations, feedback and ideas on an on-going basis. Here are a few examples from the documents [...]

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Certified GermGuard (CGG)

November 4, 2009 Certified GermGuard

I was approached my Certified GermGuard to assist in their branding, from logo creation to promotional material. Certified GermGuard coats all sorts of surfaces, from stadium seats, to school lockers, to Blackberries, reducing up to 99% of viruses, bacteria and other microbial growth for up to one year. With pandemics on the rise, Certified GermGuard [...]

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Thumbnail image for Direct mail, posters and other print stuff (jhr)

Direct mail, posters and other print stuff (jhr)

November 2, 2009 Portfolio

Along with many other reasons, one of the best things about being involved with a charity like jhr is having to do the best with the least amount of resources. This involves doing as much as you can, calling upon and sharping a variety of skills on a regular basis. From idea generation, videos, budgets, [...]

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jhr Online (jhr)

November 2, 2009 Online

The new jhr website, introducing our new brand, was launched on December 10th, 2008, both World Human Rights Day, and my birthday! The jhr website is always changing and improving, with new content and features add regularly. Since launch, we have added “The Best of Rights Media” to highlight the best examples of media that has inspired change, blog’s, videos and much more.

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Thumbnail image for jhr’s brand (jhr)

jhr’s brand (jhr)

November 2, 2009 Portfolio

My first task upon joining the head office of jhr was to completely rework the charities brand as the previous was difficult to communicate and poorly conveyed jhr’s progressive and innovative message. I present to you the new jhr brand, along with several pages from the brand & visual guidelines that I created.

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Thumbnail image for 2009 Paper Fit (Honda)

2009 Paper Fit (Honda)

November 2, 2009 Honda

I came up with the idea to pitch to GRIP Unlimited, Honda Canada’s advertising agency, to offer paper cutouts of users customized 2009 Honda Fits. They loved the idea, and together with illustrator Fred Hon, we created paper cuts out that could be easily folded, a perfect desktop toy for any aspiring owner.

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Thumbnail image for Lancer Earth (Mitsubishi)

Lancer Earth (Mitsubishi)

November 2, 2009 Mitsubishi

Lancer Earth was a journey around the world, emphasizing the 2009 Mitsubishi Lancer’s international appeal, technology, performance, rally heritage and killer design lines. Through a combination of live video, original animation by animators at major Hollywood studios, real Lancer sound effects (yes, we were working that day recording high-speed runs) and voice-overs in German, Japanese and Wolof, Lancer Earth provided a visceral, heart-pounding experience for its much anticipated North American debut.

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Thumbnail image for Lancer Evolution (Mitsubishi)

Lancer Evolution (Mitsubishi)

November 2, 2009 Mitsubishi

It’s pretty safe to say that the Lancer Evo X is a seriously bad ass car. This flash website aimed to be as slick and emotional as the actual car for it’s much hyped, much anticipated North American debut.

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Thumbnail image for Snap (Lavalife)

Snap (Lavalife)

November 1, 2009 Lavalife

Part urban treasure hunt, part dating service. Snap was both an online and offline campaign, with posters on the streets and subways in Vancouver and Toronto. On each was a different question, such as, “Take a photo of the most interesting thing on your morning commute”. Users took a photo and submitted it through an SMS short code. Online, they could edit their profile, see other creative answers to questions, and choose to receive a new question every week.Connection through expression.

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Thumbnail image for Annual Reports ‘03 & ‘05 (jhr)

Annual Reports ‘03 & ‘05 (jhr)

November 1, 2009 Portfolio

jhr’s Annual Reports for the years 2003 and 2005. A few of my own photos from my time in Ghana got in there too!

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Thumbnail image for Volvo Ocean Race Online Challenge (Volvo)

Volvo Ocean Race Online Challenge (Volvo)

November 1, 2009 Online

This award-winning and very successful project was seriously fun to work on. Users created crews with two of their friends, each taking a different positions (skipper, tactician and navigator ) and customized their virtual V070 Ocean Race yacht. Through a series of legs, crews working together against thousands of other boats, racing thought trivia games, to be entered into the grand finals. The final match came one Saturday, 15 boats of 3 users across the country for one grand prize, a week-long super VIP trip to Sweeden, including yacht trips, cars and 5-star accommodations.

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Thumbnail image for Sirius’s Game (Sirius Satellite Radio)

Sirius’s Game (Sirius Satellite Radio)

November 1, 2009 Online

Here are a series of stills from storyboard animatics for a flash mini-game for Sirius Satellite Radio. The user controls Sirus the dog through a series of trivia battles until reaching the final boss, a monster who’s beaming out bad vibes causing stress and havok on the streets. On winning, Sirius is reuninited with his master and exchange, the user is entered to win one of many prizes.

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